Your Elevator Pitch: Talking Confidently About What You Do

If you’ve ever found yourself mumbling “I do a bit of admin” when asked about your VA business, it’s time to nail your elevator pitch.

As Virtual Assistants, we’re often met with blank faces, curious eyebrows, or the occasional “oh, so like a secretary then?” comment. Having a clear, confident way to explain what you do stops those conversations in their tracks and makes sure people instantly understand the value you bring.

What is an elevator pitch?

An elevator pitch is a short, clear, and memorable way of explaining what you do and who you help, ideally in the time it would take to ride an elevator. Think 30–60 seconds max. It’s not a sales pitch. It’s a way to make sure people “get” what you do straight away.

Why you need one!

Having an elevator pitch is about more than words, it’s about mindset.

• It helps you confidently own your role as a business owner.

• It ensures potential clients understand the results you bring, not just the tasks you do.

• It gives you the confidence to speak up and take space in the room.

• It makes you feel prepared, whether you’re at a networking event, a discovery call, or when Auntie Karen asks about your “little business.”

How to write your elevator pitch

Here’s a simple framework:

1. Who you help – be specific about your ideal clients.

2. What you do – your core services or expertise.

3. The problems you solve – the results the business gets.

4. Keep it short – one or two sentences.

Here are some easy-to-remember versions you can adapt to fit your business:

• “I help wellness coaches by managing their email marketing and client funnels so their business can bring in consistent leads without them being online 24/7.”

• “I support small e-commerce brands by handling their social media content and engagement so their business stays visible and drives steady sales.”

• “I work with consultants by streamlining their onboarding and client management systems so their business delivers a professional, seamless experience every time.”

• “I help membership owners by taking care of community management and tech so their business feels organised and members stay engaged.”

Write yours

Use this simple prompt to draft your own elevator pitch:

👉 I help [who you work with] by [what you do] so [business result].

Prompts to guide you:

• Who do you work best with? (coaches, consultants, small business owners…)

• What do you actually do for them? (manage systems, streamline processes, handle client communication…)

• What does that mean for their business? (runs smoothly, stays consistent, grows without chaos, delivers a better client experience…)

Write a few variations, practise saying them out loud, and stick with the one that feels most natural.

Your elevator pitch isn’t just for networking. Use it everywhere:

• On discovery calls

• In your social media bios

• On your website

• In online communities

• Even at family gatherings

The more you use it, the more natural it becomes. And the more natural it feels, the more confident you’ll sound.

Your elevator pitch is your chance to confidently own your role as a VA and make sure people instantly understand the impact you bring. Keep it short, focused on business results, and say it with confidence.