Are You Charging What You’re Worth? 

If you’ve been in business for a little while, chances are your skills have grown, your confidence has shifted and yet, your pricing might not have kept up 

It’s something we see a lot. Virtual Assistants doing incredible work behind the scenes, creating real impact for clients, but still charging rates that reflect where they were a year ago, not where they are now.

Pricing isn’t a “set it and forget it” situation. It’s something we need to revisit regularly, especially as we refine our offers, get clearer on our niche, and start moving away from that do-it-all approach.

From Generalist to Specialist 

When you first start out, it makes sense to try a bit of everything. You’re learning, figuring out what you enjoy, saying yes to gain experience. But as your business evolves, so should your services.

That shift from generalist to specialist is often the first nudge that it’s time to relook at your pricing. Because clients don’t pay more for more tasks. They pay more for your expertise and the impact you have on their business.

And that impact is often bigger than we give ourselves credit for.

You’re not just “helping out.” You might be:

⭐️Streamlining messy back ends that were costing your client time and money
⭐️Setting up systems that finally allow them to scale
⭐️Managing communities that deepen trust and boost engagement
⭐️Running launches that actually convert
⭐️Giving business owners back the headspace to make strategic decisions instead of drowning in admin

That’s not task-ticking. That’s business transformation. And it’s absolutely worth charging well for.

Ask Yourself: What Am I Great At?

If you’re unsure where to start with pricing, pause and ask:

→ What am I really good at?
→ What do clients thank me for?
→ What part of the work lights me up?

These questions help you identify your unique value, the stuff that comes naturally to you but is gold dust to the right client. When you package your services around those strengths, you stop selling time and start selling results. You become known for something. And people pay for results and real expertise, the kind that moves their business forward.

Refine Your Packages to Reflect Your Growth

Now’s the perfect time to review your current offers and ask:

Are these still aligned with my values and strengths?

Am I attracting the right kind of clients or saying yes to everything out of habit?

Do my packages show the outcome of working with me?

Is my pricing sustainable for the time and energy I’m putting in?

Refining doesn’t mean adding more in, it often means removing what no longer fits. Maybe it’s time to ditch one-off admin hours. Maybe you restructure how you deliver so your time isn’t constantly reactive. Maybe you raise your minimum project rate to reflect your experience.

This isn’t about charging more for the sake of it. It’s about realigning your business with the version of you that exists right now, not the one who started out saying yes to everything.

Put Yourself in Front of the Right People

Start creating content that reflects the transformation you offer. Share wins, systems, feedback, and behind-the-scenes of your work. Position yourself as a strategic partner, not a pair of hands.

Because if you’re still marketing yourself as a “bit of everything” VA, you’re likely attracting clients who want... well, a bit of everything. And that’s not where your best work (or your best pay) lives.

Instead, get visible to the people who value what you bring to the table. Show them how your support creates calm, clarity, consistency, or cashflow and make it easy for them to say yes.